Posts by Peter Massey

Peter Massey is Managing Director and co-founder of Budd UK Ltd. For the last 10 years, in the UK and internationally, he has focused on reducing customer effort: why companies cause customers to contact them at all and how to optimise customer experiences online and in person. He is a serial entrepreneur and keynote speaker with significant alumni and businesses in the "customer" space. An expert in customer experience and operations, for growth, sales and service. Peter is also Chair of the UK’s Chief Customer Officer Forum of leading client experts, sharing best practice. Follow Peter on LinkedIn and Twitter.